Youth members of the B.O.L.D. Coalition's Teens Against Drug Abuse (TADA) visited four Fall River liquor stores on October 28, 2010 to place "Hey You!" stickers on multi-packs of beer, wine coolers and other alcohol products that appeal to underage drinkers. The message reminds customers that purchase of alcohol for minors is illegal. The target of the stickers is adults over the age of 21 who purchase alcohol products, sometimes at the request of underage youth. The sticker campaign is a project of the Fall River Communities Mobilizing for Change on Alcohol (CMCA) project. Students also placed stickers on packages at Chaves Market, Red's, the Azorean Market and Flint Beer and Wine. The project was timed to correspond with the holiday season when students may plan parties and are out of school during vacation. The Fall River Police are also conducting compliance checks with stores and bars. Click here for pictures of last year's project. Click here for a tobacco project organized by TADA earlier in the year. For more information about TADA, contact SSTAR Youth Coordinator Mike Aguiar at 508-324-3598. 
 

(Top row, left) SSTAR Youth Coordinator Mike Aguiar meets with Chaves Market manager Octavio Chaves who agreed ahead of time to participate in the campaign. (Top row, center) Mike instructs Matt Reynolds, Jesse Wilder and Vinny Holloway on how to place the stickers on larger packages of beer. (Top row, right) Fall River police officer and Diman High School resource officer James Riley also places stickers while accompanying the group. (Bottomr row, left) Mike talks with Manager Derek Dosreis and Assistant Manager Scott Ferreira at Red's Market on Bay Street. (Bottom row, center and rigtht) Vinny, Matt and Jesse place stickers on all of the cases that they can get to without moving them.