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PARTNERS | HEALTHY CITY | HOW HEALTHY | VISION | SUMMIT | PRIORITIES | FUNCTIONS | CITY OF FALL RIVER |
The Communities
Mobilizing for Change on Alcohol (CMCA)
program of the
BOLD
(Building Our Lives Drug-free) Coalition sponsored a Team Retreat
training on Social
Marketing at
Stanley Street Treatment & Resources
on February 17, 2011. Taught by Sarah Parmenter and Deepani Jinadasa of
the Southeast Center for Healthy
Communities, the three-hour program covered the theory of social
marketing, the role of
fear in marketing, and the
"4 Ps" of social marketing. Participants were then
challenged to create a marketing plan using the Strategic
Prevention Framework. "It was a terrific opportunity to not only
learn the techniques of social marketing but also to start to use the
principles in a hands-on exercise," stated BOLD Coalition director Craig
Gaspard. Participants plan to use the techniques in designing future
messages that discourage the use of alcohol, tobacco and other drugs among
young people in the Greater Fall River Area. To see photos of other BOLD
activities, click
here, here
and here. For more information about
the BOLD Coalition, funded by a
SAMHSA grant at
Stanley Street Treatment & Resources
call 508-324-3537.
(Bottom row photos
courtesy of Ray Gordon) |
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(Top row) Deepani Jinadasa and Sarah Parmenter of the Southeast Center for Healthy Communities introduced the participants to the concept of social marketing by asking them to identify some effective product marketing campaigns. (Middle row, left) Sarah hands out an outline of the presentation that covered the similarities between effective commercial and social marketing campaigns. (Middle row, right) Carol Constantine and Nicole Collins talk about some of the effective commercial marketing campaigns with which they are familiar. (Bottom row, left) Deepani goes over instructions for creating a sample marketing plan as BOLD Coalition director Craig Gaspard and Deborah Orlando of Kool Smiles listen. (Bottom row, center) BOLD Coalition staff member Jade Nieuwenhuizen, Fall River Youth Services Coordinator Christian McCloskey, Tobacco Control coordinator Marilyn Edge and Nicole Collins work together on a sample marketing plan. (Bottom row, right) BOLD Coalition staff member Maureen Brisson records her plan for later group discussion. |
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