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PARTNERS | HEALTHY CITY | HOW HEALTHY | VISION | SUMMIT | PRIORITIES | FUNCTIONS | CITY OF FALL RIVER |
Based
on information in a Boston
Globe article, Partners Executive Director Dr. David Weed decided
to take a trip to Brockton on March 1, 2017 to learn more about a unique
supermarket that operates next door to the Brockton
Neighborhood Health Center on Pleasant Street. "Given our
interest in developing collaborations between health providers and grocery
stores in our 1422
project, I thought this would be a good chance to learn from folks
who've been doing this for several years," noted Weed. Dr. Weed was
met by the Vicente's Supermarket Director of Team Development, Wanda
Stewart, who described the operation of the store, which is specifically
designed to meet the needs of the large ethnic population in the
neighborhood. The store also makes use of large emojis on the aisle floors
designed
to encourage shoppers to head to the produce section, an idea
developed by Professor Collin
Payne, Ph.D. at the New Mexico State University 's Consumer
Behavior Lab. "It appears to be helping to increase sales of
fruits and vegetables," stated Stewart. Dr. Weed then went next door
and spoke with Neighborhood Health Center Nutritionist Mary Lynch, RD,
LDN,
and Development and
Communication Specialist Julie Williams. There he learned how the Health
Center provides shared diabetes medical appointments in a teaching kitchen
at the front of the Center and how patients are taught what to purchase in
the market as well as how to prepare healthier foods. Click
here for a one-minute |
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(Top row) Vicente's
Supermarket Director of Team Development, Wanda Stewart, greeted Dr.
Weed and answered questions about the operation. (Row two) A large
variety of foods that appeal to various ethnic groups in the
neighborhood are on display. (Row three) Large emojis with words in
local languages are pointed on the aisle floors are designed
to encourage shoppers to head to the produce section,point shoppers
to the produce section. (Row three) The produce section includes a huge
selection of yams, rice and other tropical items familiar to the
shoppers. (Bottom row) The Neighborhood Health Center adjoins the
Supermarket and provides a cooking demonstration kitchen used by Center
Development Director Michelle Pontbriand, Julie Williams and Mary Lynch.
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