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PARTNERS | HEALTHY CITY | HOW HEALTHY | VISION | SUMMIT | PRIORITIES | FUNCTIONS | CITY OF FALL RIVER |
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Pick a Better Snack
Program |
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The Pick a Better SnackTM Program is a social marketing campaign aimed at increasing fruit and vegetable consumption among children by switching high-fat, empty-calorie snacks they may be eating with nutrient-dense, low or no-fat fruits and vegetables. The U-Mass Extension Service program, part of the Massachusetts 5-A-Day Coalition, will develop a program for second graders in Fall River Schools beginning in October. |
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Priority Area: | Health Education |
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Priority Sub-Area: |
3, A) Nutrition and diabetes education |
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Goal: |
To increase the number of people who live or work in Fall River who consume at least five servings of fruits and vegetables every day. |
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Method(s): |
Use the “Pick a Better Snack” curriculum from the Iowa Nutrition Network to educate second grade students and parents in 10 schools |
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Timeline: |
October 2004 through May 2005 |
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Indicators: |
Increase in fruit and vegetable consumption during school meals. Increase in fruit and vegetable consumption as snack at home and in school |
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Progress: | The UMASS Extension program, working in collaboration with the Fall River Public Schools’ Health Education Department, has presented the “Pick a Better Snack Program” to all second grade students in ten elementary schools. | |
How citizens can get involved: |
Community support from major grocery stores and neighborhood restaurants to further promote the concept to the community, Parents attending the special parent nights to reinforce the program |
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Contact Information: |
Pat Bebo, U-Mass Extension Nutrition Education Program (Affiliated with U-Mass-Amherst), 508-998-2200 or pbebo@umext.umass.edu |